Film Locations That Became Destinations — And How to Experience Them
Movies and TV shows have the power to turn ordinary locations into global destinations. Across Europe, historic towns, castles, and landscapes have been immortalized on screen, attracting fans and travelers eager to step into their favorite scenes.
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1. Dubrovnik, Croatia — Game of Thrones & Star Wars
Dubrovnik’s medieval walls and shimmering Adriatic coastline made it the perfect stand-in for King’s Landing in Game of Thrones. The city’s dramatic architecture, narrow limestone streets, and fortified towers gave the fantasy series a sense of realism that studios could never recreate on a soundstage. Later, Star Wars: The Last Jedi reinforced Dubrovnik’s status as a premier cinematic location, exposing it to an even broader global audience.
Economically, Dubrovnik flourished. Tourism revenue surged, local guides found new careers, and businesses expanded rapidly to meet demand. However, the city paid a heavy price for its fame. Cruise ships flooded the old town with thousands of visitors at once, local residents were priced out, and historic streets became dangerously overcrowded. Dubrovnik eventually had to cap visitor numbers, a stark reminder that cinematic success can threaten the very heritage it celebrates.
2. Salzburg Austria — The Sound of Music
Salzburg’s baroque architecture and scenic hills made it a perfect backdrop for The Sound of Music. Fans flock to see Mirabell Gardens, Schloss Leopoldskron, and the filming locations along the Salzach River. Tourism has grown steadily, though the city’s infrastructure handles visitors well, so the historic feel remains largely intact.
Economically, Salzburg benefits from guided tours, music festivals, and local hotels. Visitors can enjoy themed walking tours, classical music concerts, and café culture. The best time to visit is May to September when gardens are in full bloom and walking tours are most comfortable. Choosing walking tours and supporting local businesses ensures your visit benefits the city sustainably.
3. The Scottish Highlands — Braveheart & Outlander
The Scottish Highlands have long represented freedom and epic history in cinema. Films like Braveheart and series like Outlander showcased vast landscapes and ancient castles, reinforcing Scotland’s global identity and emotional appeal. Tourism generated by these productions has been largely beneficial, supporting rural economies and heritage conservation. While some popular sites face seasonal pressure, many Highland communities view film exposure as a vital lifeline rather than a burden.
Scottish Highlands, is a great destinations for hikers and nature lovers, with so many locations to explore. This breathtaking region is peppered with a variety of locations that promise adventure and exploration at every turn. One of the crown jewels of the Highlands is Glen Coe, a spectacular glen renowned for its dramatic scenery.
4. Görlitz, Germany — The Grand Budapest Hotel
Görlitz, a charming town on Germany’s eastern border, became a star after Wes Anderson filmed The Grand Budapest Hotel there. Its beautifully preserved architecture, cobblestone streets, and historic squares make it a favorite for filmmakers. Tourism has increased steadily as visitors come to see the film’s recognizable locations and enjoy the town’s historic atmosphere.
Economically, Görlitz benefits from film tourism through guided walking tours, local hotels, cafés, and cultural events. Visitors can explore the old town, take part in film-themed tours, and admire the town’s churches, theaters, and bridges. The best time to visit is late spring (May–June) or early fall (September) when the weather is pleasant and the streets are less crowded. Supporting local businesses and participating in guided tours helps keep tourism sustainable and beneficial for the community.
5. Skellig Michael, Ireland — Star Wars
Skellig Michael’s cliffs and monastery became Luke Skywalker’s hideaway in Star Wars. The island draws curious visitors, but its steep, fragile terrain and wildlife habitats have limited access. Tourist numbers are tightly regulated to protect the site from overuse.
The filming brought global recognition and boosted Ireland’s film industry. To visit, book through certified boat tours from Portmagee, and if allowed, hike the stone steps to the monastery. The best time is summer when the weather is safer for boat trips, and staying within designated areas ensures both safety and environmental protection.
6. Andalusia, Spain — Game of Thrones
Andalusia’s Alcázar of Seville and nearby deserts doubled as fantasy kingdoms for Game of Thrones. Tourism increased in these areas, though the region’s sites are large enough to handle visitors without major disruption. Occasional movie set closures are temporary and well-managed.
Local economies benefit from hotels, flamenco shows, and cultural tours. Visitors can explore the Alcázar, take desert walks, and enjoy local cuisine. Visiting in spring or autumn avoids the scorching summer heat and large tour groups. Using public transport and respecting historic areas supports sustainable tourism.
7. Iceland — Interstellar, Game of Thrones, Vikings, & Stranger Things
Iceland’s dramatic glaciers, black sand beaches, volcanic fields, and fjords have made it a favorite for filmmakers, appearing in Interstellar, Game of Thrones, Vikings, and even segments of Stranger Things. The country’s otherworldly landscapes provide perfect backdrops for epic fantasy, science fiction, and historical series alike. Tourism has surged as fans from around the world arrive to experience the iconic scenery, though careful management keeps visitor numbers sustainable in most locations.
The cinematic spotlight has boosted Iceland’s economy through increased bookings for tours, local accommodations, and restaurants. Visitors can explore Þingvellir National Park, Jökulsárlón Glacier Lagoon, the Reynisfjara black sand beach, and the volcanic highlands. The best time to visit is June–August for accessible roads and mild weather, or September for fewer crowds and beautiful autumn colors. To travel sustainably, stick to marked trails, avoid disturbing wildlife, and respect fragile natural areas. If you want to explore Iceland even more, visit my page where I share everything you need to know! Click HERE!
8. Arezzo, Italy — Life is Beautiful
The Tuscan town of Arezzo became widely known after Life is Beautiful (1997), which won multiple Oscars including Best Foreign Film, used its historic squares and streets to depict both the warmth and the tragedy of the story. Fans visit the Piazza Grande and other film spots, blending cinematic pilgrimage with Tuscany’s rich culture.
This popularity supports local hospitality, wine tours, and artisan shops, as well as seasonal film and cultural festivals. Visitors can explore the medieval center, sample local cuisine, and take day trips into the Tuscan countryside. The best time to visit is April–June or September, when weather is mild and festivals are active, and choosing walking tours helps keep tourism respectful and sustainable